Strategy.
Creative Direction.
Project Management.
Mentoring.
I am a strategic brand architect who blends 12 years of multi-disciplinary expertise in PR, digital marketing, content strategy, and design to help visionary entrepreneurs and creative professionals build magnetic brands.
By integrating deep storytelling experience with data-driven insights and creative direction, I craft brand strategies that create emotional resonance while driving measurable business growth.
I have an instinct for identifying and solving the problems hindering you from completing large creative projects.
I help you gestate your creative ideas, methodically daydream, strategically monetize your brand and prime your passion projects for results. Together, we'll set your brand up for success when it reaches the warm light of day.
Fractional Creative Leadership
Brand and Communication Strategy
Identify your core philosophy and cultivate a deep understanding of your brand and why it needs to exist. I’ll share innovative ways to communicate your brand values and story to your audience consistently and creatively. I will identify new paths to monetize your brand, utilize listening tools to gather research about your customers’ needs and weave technology infrastructure into your marketing strategy to ensure smooth scalability.
Private Consulting
Consulting for high-level creatives looking for strategic support and paths to expanded brand monetization. Using the Design Thinking Methodology, we will diagnose the real challenges that stand between you and your business’s next level of growth.
Product Lines
SipEzy Straws - Stainless Steel Clog-Free Straws
Adrenalized Living by Tom Marino
Heart Healing for Radiant Living by Karen Corona
Conscious Masochism by Rachel Leedom
Living on The Edge (Teen Version) by Gary Roe
Project Experience
Books
Music
Technicolor Fire by Vespira
My Sweet Friend by Kinsly
The Bowens - Unpublished Television Series
Big Louie - Unpublished Television Series
Screenplays
Documentaries
Finding Andrew - Unpublished
Found Andrew - Unpublished
Events (Online or Live)
The Mystic Biz Summit - Featuring 16 Notable Experts
Projectors on Purpose - Sara Miller, Coach
Embody U - Michelle Saya, Business Astrology Coach
Health Upgrade - Jena Sophia, Subconscious Specialist
7 Portals - Ankhasha Amenti, Windbridge Cert. Medium
Online Programs
Dina Saalisi - Author + Flower Essence Coach
Ankhasha Amenti - Author + Windbridge Cert. Medium
The Conscious Masochist - Author and Coach
Brand Identity + Design
13 years in PR, 9 years in web design, 7 years in copy
PR, Design + Copy
Results
Successfully launched client course with $35k+ revenue - oversaw copy for digital and social, managed live online event, boosted event participation
Built out branding capabilities for clients: naming, campaigns, strategy, and visual guidelines to increase autonomous insight-driven branding
Reworked existing brand style and writing guidelines for digital and social, established new brand guides from ground zero
Launched dozens of client’s first Facebook, Instagram, Pinterest, and TikTok accounts and consistently built engaged followers in 6 months within scope and budget
Created PR and content campaigns, consistently exceeding KPIs and platform benchmarks
Led brand strategy with a social focus for SipEzy Straws, worked directly with C-Suite execs, wrote marketing proposal to accompany pitch for a $250k investment
Hosted The Mystic Biz Summit, an online summit curated with 16 notable guest teachers, provided content direction and marketing materials, edited course content
Built strategic relationships to grow the platforms of The Mystic Biz Summit guest teachers generate more revenue for all involved
Led multiple book projects that included ghostwriting, concept and storyboarding, writing outlines, editing, and book coaching
Managed music production, vide,o and photo shoots with teams of up to 7, consistently kept events on schedule and on budget
Participated in group screenwriting projects and led creative direction from initial concept and storyboarding to first draft, table reads, and final revisions
“Serious art is born from serious play. Progress, not perfection, is what we should be asking of ourselves. Survival lies in sanity, and sanity lies in paying attention...the capacity for delight is the gift of paying attention. Creativity occurs in the moment, and in the moment, we are timeless.”
— Julia Cameron, The Artists Way