Hive Mind

Gain a strategic partner, attend in-person events, and receive game-changing activation tools when you tap into the Hive Mind.

Enrollment for the accelerator will open in April.

INTRODUCTORY VIRTUAL WORKSHOP ON MARCH 29th

Attend the Workshop

Ready to overcome stagnancy and take your brand off auto-pilot?

You have a solid marketing strategy, but lack an understanding of what brand strategy is (spoiler - it’s not just logo or design)

You try to offer customers what you think they want next, without a powerful research process to accurately diagnose their pain points

You don’t understand your KPIs, data or relevant metrics and therefor miss a major opportunity to leverage those listening tools

According to McKinsey research, businesses that leverage customer data and insights through data-driven strategies outperform their peers by 85% in sales growth.

This highlights the significant advantage of having a data-backed brand strategy.

Hiring a strategist can be costly, so you’ve likely adopted this role yourself to the best of your ability. Unfortunately, this leaves critical gaps which make all the difference as you grow.

This is where Hive Mind steps in.

By leveraging her 13 years in this industry and Design Thinking methodology, Rachel Leedom will equip you with the knowledge, tools, and tactics you need to better serve as your own in-house brand strategist.

Whether it’s you or your team who moves through this accelerator, your business will be ready for today’s rapidly changing world.

It’s time to think outside the box, and learn how to identify and solve the right problems for your customers.

Special Event: Brand Strategy Fundamentals Virtual Workshop
on Saturday, March 29th from 10:30 am - 11:30 am | $75

Attend the Workshop

In-Person Mastermind Sessions

Monthly in-person workshops and mastermind sessions in Sacramento, San Francisco, and the North Bay.

Private Online Community with Educational Content

Members-only portal with exclusive content on brand strategy, leveraging AI creatively & ethically, consumer insights, latest trends, marketing tactics, tips, and more.

Guest Expert Lectures

In-person and virtual seminars feature powerful industry leaders to broaden subject knowledge.

Private Strategy Sessions with Rachel

Luminary members will also receive one private 45 minute call with Rachel per month. She can provide tactical guidance, conduct a brief data analysis, or help build smart plans to execute ideas.

Brand Audit Reviews

Recorded on Loom, Rachel will deliver quarterly brand audit videos to accelerate your growth. These short reviews will give Luminary members a glimpse into critical areas to level up.

Resources

Brand Evolution Framework, Data Analysis Education, AI Prompts for Brand Strategy, Tech Stack suggestions for easeful scaling.

Virtual Group Strategy Workshops

Virtual group strategy sessions via Zoom tackle various topics and allow feedback in real time.

Conduct Micro Focus Groups

You can hold Peer Review Sessions using Design Thinking to gather research or generate ideas. Participation is optional amongst members.

Voxer Access for Support

Luminary members will also have access to a direct line of communication with Rachel via Voxer, as well as a group chat with other members for questions & feedback.

Leverage Design Thinking to optimize the way you strategize, ideate and market your brand.

What is brand strategy, really?

Each month, Rachel and guest teachers will cover topics such as what brand strategy is and is not, how to maintain a cohesive strategy, how to experiment with tactics that underpin your strategy and move past the noise in brand listening tools to acutely attune to the ever-changing needs of your people. You will amplify both the substance and style of your brand, create better plans, and unlock the full potential of your business through strategic activation.

Over the next six months, you will learn…

how to ethically leverage AI and future-focused technology to infuse ease into your business while maximizing creativity
how to prepare for distractions and setbacks in the creative process, especially amidst remote teams
how to build an agile brand with integrity that can keep up with rapidly shifting and increasing expectations from consumers

Special Event: Brand Strategy Fundamentals Virtual Workshop
on Saturday, March 29th from 10:30 am - 11:30 am | $75

Attend the Workshop

Who is a Hive Mind Member?

Our members have diverse backgrounds but include:

Average $100k - $500+ annual revenue
Small business owners, entrepreneurs, executives, marketing managers or directors
Resident of the Greater Sacramento Valley or Bay Area
Interested in growing the brand around your business, implementing processes for data tracking and analysis, learning how to gather better quality research from your customers or build brand equity, awareness, and loyalty
Interested in attending workshops and guest speaker events to learn from the best and the brightest
Ready to move beyond contemplation and put the tactics offered here to work
Ready to contribute feedback to group discussions and participate in accelerating not only the growth of your business, but for your fellow members as well

About Rachel Leedom

As a Brand Strategist and Designer with 13 years of experience in this industry, Rachel brings a uniquely integrated perspective to brand building. Growing up immersed in digital marketing and PR through her parent’s businesses, she built her first website at age 10 and hasn't stopped innovating since.

Rachel has orchestrated successful course launches exceeding $35K in revenue, led brand strategies for major investment pitches, and hosted The Mystic Biz Summit featuring industry leaders. Her work spans from ghostwriting books to directing creative teams, while her editorial collaborations with platforms like MindBodyGreen and Bustle have honed her expertise in connecting brands with audiences.

Currently serving as a Web Designer at Knapsack Creative alongside her private consultancy, Rachel combines data-driven strategy with neurodivergent creativity to help visionary entrepreneurs build magnetic brands that break free from convention. Her mission is to harness the intersection of technology and human connection, creating brand experiences that resonate deeply in our rapidly evolving digital landscape.

What's included inside Hive Mind?

The training, tools, resources, and hands-on support you and your team need to become your own powerhouse brand strategist
A small, tight-knit community of established professionals in a high-touch accelerator for powerful networking and peer reviews
Two access levels - Catalyst and Luminary - for personalized support ready to meet you where you’re at
An accelerator with a specific goal and life cycle in mind - to help you break through brand stagnancy, identify new monetization pathways in your business, create strategic action plans, learn how to gather better research, and leverage data to increase revenue
The ability to have a brand strategist at your fingertips for a fraction of the cost of hiring a contractor or employee
Know someone who wants to join you at our events? Want to bring your team? Non-members are welcome to attend for $75

How It Works

Apply below. Once we review your application, you’ll receive an enrollment link if you’re admitted.
Once you enroll, you’ll receive access to the private member portal.
Inside, you’ll find our calendar of events, exclusive content, resource library, and the ability to book Luminary sessions.
Rachel will be in touch within 24 hours to welcome you into Hive Mind, answer any questions, and get you started on the right foot.
Hive Mind members can ideally commit a minimum of 20 - 30 minutes of study time per week to the content within our portal. Additional time can be invested at your discretion and convenience when browsing through the full resource library.
Beyond self-study time within the portal, the time commitment consists of 1 hour per month for virtual group strategy Zooms (evenings Pacific time), 2-3 hours at our in-person mastermind sessions, and 45-minutes for 1:1 sessions or micro focus groups.

Investment

CATALYST

$395/month | 6 Months

In-Person Mastermind Sessions in Sacramento/Bay Area (recording available for remote members)
Virtual Group Strategy Workshops
In-person and Virtual Guest Expert Lectures
Brand Evolution Framework, Data Analysis Resources, and AI Prompts
Online Community Access with Educational Content

LUMINARY

$995/month | 6 Months

All member perks from CATALYST, plus:

Monthly 1:1 Strategy Session with Rachel
Private Voxer Access for Support
Micro Focus Groups: Host Peer Review Sessions
Quarterly Brand Audits via Loom

Submit an application to secure membership at the Founder’s Rate.
Reduced pay-in-full rate available.

Current occupancy for the inaugural season of Hive Mind is limited to six members.

Special Event: Brand Strategy Fundamentals Virtual Workshop
on Saturday, March 29th from 10:30 am - 11:30 am | $75

Attend the Workshop

The Hive Mind Difference

Typical costs for hiring a brand strategist can range from $3,000-$15,000+ for a comprehensive brand strategy

Mini focus group sessions can range from $2,500-8,000+ depending on levels of moderation and data analysis

With Hive Mind, you and your team are in control.

You will learn skills you can apply repeatedly versus receiving one-time deliverables. With Rachel’s guidance, you can receive real time feedback, conduct peer reviews for micro focus groups, and empower yourself with knowledge that can extend beyond the barriers of any one brand or business venture.

FAQs

Design Thinking is a human-centered approach to problem-solving that focuses on understanding user needs, challenging assumptions, and redefining problems to identify innovative solutions. It follows a process that typically includes empathizing with users, defining the problem, ideating potential solutions, prototyping concepts, and testing them with users.

In Hive Mind, we apply Design Thinking principles to help you tackle complex challenges within your brand, foster creativity, and develop practical solutions that truly address the needs of your users.
A six-month stay is recommended for optimum implementation of the principles shared in this accelerator.
Within this period, you’ll be given a solid foundation for building and maintaining your own brand strategy and addressing the ongoing needs of your customers.
For those looking to actively participate in our microfocus groups, digital community, 1:1 strategy sessions, Voxer support, or in-person events, you will find that enrolling again beyond six months will continue to pay dividends.
As a Hive Mind member, you can expect to develop practical skills that transform how you approach your business challenges. You'll learn to confidently analyze your brand positioning, make strategic pivots based on user needs, and identify new revenue opportunities. Members will experience improved decision-making through better understanding of their data and KPIs, leading to more targeted growth strategies.
Additionally, you'll build valuable professional relationships through our workshops and speaker events, often resulting in collaborative opportunities, referrals, and business partnerships. While individual results vary based on participation level and implementation, members gain the confidence and tools to drive their business forward without dependency on expensive external consultants.
Private access to Rachel will depend on your level of membership within the accelerator.

Luminary members will receive one 45-minute private call with Rachel per month, plus access to a private group channel on Voxer and email for additional feedback.
Both Catalyst and Luminary members will be able to ask her questions during in-person events and workshops, or during group virtual strategy sessions.
You can cancel your membership in this accelerator program with 30 days’ notice, meaning you would have an exit payment due if you leave before the 6 month term.
For in person events, yes, those will be located in Sacramento or the Bay Area. However, you are still welcome to submit an application to Hive Mind and participate remotely. Video reply of in person workshops will be available in the private portal.