In the world of branding, there's often confusion between brand strategy and brand design. While these two disciplines work hand in hand to create powerful brands, they serve distinct purposes and occur at different stages of the brand-building process.

Let's face it – AI is everywhere these days, and it's stirring up both excitement and anxiety in the branding world. If you're like most creative professionals and brand leaders I talk to, you're probably wondering how to harness this powerful technology while staying true to your values and authentic brand voice.

Today’s world is rife with new problems we haven’t faced before. Therefore, there is a lack of clear understanding in how to best approach these issues and solve them in a quick, effective, and sustainable manner. Whether you are building a brand from the ground up or looking to reinvent your existing brand, keeping up with these rapidly changing times and meeting evolving needs in the market is no small task.

The world is changing fast, and so is branding. People can smell b.s. from a mile away. So, how do we evolve the art of business, marketing, and branding when there has never been more competition… and also more resistance to being “sold” yet another product or service?